Posted by Eric Horvath on May 08, 2015 at 8:54 AM
#ivotephilly Seeking 15-Second Video Submissions on ‘Why You’re Voting'
May 8, 2015 (Philadelphia) - Councilman Bobby Henon (6th District), today, launched the #ivotephilly contest. The non-partisan social media contest encourages registered Philadelphians to vote on May 19th and offers prize opportunities to those who share why on their social networks.
The contest kicked off with a television commercial broadcast on cable and also available at www.ivotephilly.com. It aims to get more Philadelphians to the polls, reversing dismal voter turnout in wards throughout the city.
“We are taking a fun approach to something serious and sacred: our right and duty to vote,” Councilman Henon said. “Too few of our neighbors stay home on Election Day, but still share their passions on social media. This is about bridging the divide between the two, even just a little bit.”
Participants can upload a video of 15-seconds or less on ‘why they are voting’ and share with the hashtag #ivotephilly to Instagram, Twitter or Facebook through May 19th for a chance to win prizes, such as a ride to the polls with Mayor Nutter on Election Day, a day at the gym with former Governor Ed Rendell or more sought-after prizes such as Phillies, Eagles and 76ers tickets.
In the video, Henon plays a pompous, self-important politician who commits contest sponsors to ridiculous prizes, much to their chagrin. He earns equal parts confusion and scorn from Iron Chef Jose Garces, Mayor Nutter and former Governor Ed Rendell, who labels Henon a ¨wackjob.¨
Henon noted the effort is completely non-partisan and aimed solely at getting Philadelphians to the polls on May 19th. “We need more Philadelphians to take part in our civic discussion, not less,” he said.
Other prizes include a Philadelphia overnight hotel accommodations and dinner for two, orchestra and theater tickets from the Center City District and more.
Entrants will be judged based on the total number of likes and re-Tweets along with likes on Instagram and Facebook and will be eligible for selection by the staff at Billy Penn, based on creativity, production and content.
Entrants may submit until midnight on May 19th, with the top online submissions eligible for prize selection by judges. Full contest rules and a list of prizes is available by contacting Councilman Henon's office.